Take a small town build from the emergents of a river, cattle drives, and ranches, and you’ll have the story of Pecos and home to the world’s first rodeo. A friendly competition back in 1883 is where it all began when the cowboys came to town to see who was the best and walk away with the best braggin’ rights around.

Fast forward to 2014 when the West of the Pecos Rodeo and committee called out looking to promote their annual event, boost its popularity, re-invigorate community pride and re-energize their equity position as a rodeo giant. 

Red Chair got in the chute, ready for a ride, kicking off a branding launch from their existing look, that the client wanted to ‘freshen’. In three short years, we’ve developed a comprehensive website, built an e-commerce store highlighting, Red Chair custom designed shirts and caps, as well as boosted their visibility via social media resulting in over a 900% increase in page likes in the past 3 years.